The Bike Snob of NYC outs himself to the cycling world

Bike Snob.. or Eben Weiss outed himself for the Wall St Journal.
But now the Bike Snob is ready for his close-up. With a first-ever Bike Snob book on the way—and facing the logistical problem of how to do a promotional book tour while staying anonymous—the Snob has decided to unmask himself.
The Bike Snob’s name is Eben Weiss. He’s 36 years old, grew up riding BMX and is not a stranger to the media world. After a brief stint as a New York City bike messenger, he spent more than a decade in the publishing industry, working as an agent with the Ralph M. Vicinanza, Ltd. literary agency. His wife, Sara Goodman, is an editor at St. Martin’s Press, and the couple are expecting their first child in May. Mr. Weiss races locally on an amateur bike team sponsored by Gotham Bikes, a New York City shop. But by his own account, he’s a mediocre racer.