Adelaide Tour de Work

Adelaide City Council is supporting a website and competition to encourage people to cycle to work.
No one needs to tell us it’s a good idea. Less traffic, better health, lower medical cost pressure on the community purse, nicer vibes, etc.
As far as I can tell the Tour de Work is adapted from a British idea called Get More People Biking (which the picture is a link to)
The Adelaide version not only encourages individuals to ride but to in turn get their colleagues to cycle to work to, and the bonus is to win prizes.
Organisations in the City of Adelaide will compete to see who can get the most staff to ride a bike to work, for transport and recreation. You can also win some great prizes by cycling to work during the challenge!
I will be putting it to the management of my organisation. I hope you do to.